Why work with us?
Lauren Smith Managing Director
Lauren Smith
Managing Director
Managing Director
Lauren’s role as Managing Director of Smith Madden is a testament to her commitment to excellence. Throughout Lauren’s career she has amassed invaluable experience in various leadership positions within communications agencies and global hospitality groups.
Fuelled by an entrepreneurial spirit, Lauren previously led her own marketing and PR agency in Sydney. The success of this agency laid a solid foundation for the inception of Smith Madden, reflecting a commitment to delivering exceptional services in a space where creativity and innovation thrive. Lauren’s leadership is characterised by a forward-thinking approach to strategy, working with her team to embrace unique opportunities and challenges for their valued clients.
Lauren is passionate about local businesses. She is on the executive committee member of the Maroochydore Chamber of Commerce and Wishlist Spring Carnival, as well as an active member of the Sunshine Coast Business Womens Network (SCBWN).
Timothy Birch Creative Director
Timothy Birch
Creative Director
Creative Director
As a Creative Director and Head of Production, Tim brings a bold, strategic approach to content creation, overseeing projects across film, television, digital platforms, and live events. His work is driven by a passion for innovation, storytelling, and crafting immersive visual experiences that resonate and inspire.
Tim is a multidisciplinary creative with a decade of industry experience spanning graphic design, photography, videography, and public art. Holding a Bachelor of Digital Design, he began his career in agency life, refining his craft under the guidance of leading creative directors before evolving into a visionary storyteller and media producer.
Tim has played a key role in shaping the creative landscape, collaborating with top-tier agencies and contributing to renowned events such as The Design Conference, AGDA Ideas, Maroochy Music & Visual Arts Festival, and The MET. His artistic influence extends to Horizon Festival’s Home Grown series and an artist-in-residence tenure at Sun Central in 2020.
Tara Welsh Account Director
Tara Welsh
Account Director
Account Director
With over two decades of experience, Tara is a seasoned creative and strategic thinker dedicated to bringing brands to life. As an agency lead, Tara assumes responsibility for developing and executing strategies aimed at nurturing and expanding client partnerships. Tara’s approach is characterised by empathy and a client-centric focus, driven by tangible results and a knack for delivering engaging and impactful brand experiences.
Tara’s expertise spans various sectors, including fashion, beauty, lifestyle, hospitality, financial and professional services. Drawing from her extensive background in both agency and client roles, Tara possesses a comprehensive understanding of branding and marketing dynamics. From defining business visions and goals, to crafting cohesive brand strategies and guiding creative teams through campaign execution, she demonstrates versatility and adeptness in navigating diverse project landscapes.
Tara’s genuine passion for the creative process shines through as she leads a team of like-minded creatives, united by a shared vision for bringing brands to life.
Cherie Allan Senior Designer
Cherie Allan
Senior Designer
Senior Designer
Cherie brings over 12 years of expertise to her role as a Senior Designer, with skills developed across diverse environments including freelancing, ad agencies, in-house positions, and creative studios.
Motivated by the stories and individuals behind the brands she collaborates with, Cherie thrives on witnessing their business triumphs. Cherie’s work focuses around client collaboration throughout the creative process, allowing design objectives to be met with unparalleled creativity, innovation, and impactful results every time. As the lead of Smith Madden’s creative team, Cherie finds her niche in crafting compelling visual identities and exploring the science behind brand psychology.
Ruby Fairweather Designer
Ruby Fairweather
Designer
Designer
Ruby Fairweather carries over eight years of expertise in graphic design and digital marketing. Her tenure as Senior Graphic Designer and Digital Marketer in fashion highlights her proficiency in transforming creative concepts into impactful visual experiences that resonate deeply with clients and audiences. With a Bachelor of Arts & Business, Ruby understands the importance of crafting captivating marketing materials that aligns with business goals.
Ruby’s creative spirit shines through in every project. Her passion for exploring new trends and pushing creative boundaries are evident her commitment to delivering high-quality, innovative design solutions that elevate the agency’s reputation and client satisfaction. In the office, Ruby’s kind nature and positive attitude fosters a caring and collaborative work environment.
Nat France Digital Marketing Manager
Nat France
Digital Marketing Manager
Digital Marketing Manager
With over 7 years of hands-on experience in performance marketing, Nat is a results-driven Digital Marketing Manager who specialises in Meta Ads, while bringing a well-rounded expertise across Google Search, Display, YouTube, Snapchat, TikTok, LinkedIn, and Pinterest.
Throughout his career, Nat has led high-performing campaigns across diverse verticals including fashion, healthcare, and fitness delivering measurable growth and brand impact.
Nat combines creative thinking with data-led decision making to optimise performance at every stage of the funnel. Whether building full-funnel strategies or exploring emerging platforms, Nat brings a strong commercial lens and a deep understanding of platform algorithms, audience segmentation, and creative performance.
Sophie Perichová Digital Marketing Manager(Currently on Parental Leave)
Sophie Perichová
Digital Marketing Manager
Currently on parental leave
Digital Marketing Manager
Sophie is a results-driven Global Digital Marketing Manager with a proven track record of driving growth through innovative digital strategies. With over nine years of experience, including a recent role as Global Marketing Manager for Australia’s leading telehealth provider, she brings a deep understanding of digital marketing, paid media, digital PR and SEO.
Sophie excels in managing complex digital campaigns across Meta and Google platforms, leveraging data-driven insights to optimise performance and ROI.
Her expertise in marketing automation tools like HubSpot and Marketo, combined with her strong leadership skills, enables her to deliver exceptional results for her clients. A strategic thinker with a passion for digital innovation, Sophie is eager to contribute her skills to brands aligned with her values.
Chelsey Holden Content Marketer
Chelsey Holden
Content Marketer
Content Marketer
Chelsey Holden is a motivated and creative Content Marketer, known for her passion for storytelling, digital marketing and strategic thinking. She excels in developing and executing content strategies to drive engagement, brand awareness, and lead generation.
Her journey into marketing began in fashion, where she transitioned from managing the online store to creating compelling copy, igniting her love for marketing. At Smith Madden, Chelsey specialises in SEO, content development, website management, email marketing campaigns, and market research. Her dedication ensures impactful and engaging content, contributing to the growth and success of Smith Madden’s clients.
Kali Lovell Website Developer
Kali Lovell
Web Developer
Web Developer
Kali is the experienced Website Developer we work with at Smith Madden. With over 10 years of experience and a Bachelor of Design and Communication, Kali specialises in crafting high-converting websites that transform passion into profit.
Her focus is on strategy and personalisation. Working across WordPress, Squarespace and Shopify, Kali’s versatile skill set allows her to build the perfect platform for your business. Her commitment is to elevate your brand across all aspects – from aesthetics to commercial success – delivering exceptional returns on investment while simplifying your marketing efforts. Kali is the technical support to the website designers, developing, testing, optimising and managing the functionality of our websites.
Currently Hiring
Don’t see any open positions? Reach out at careers@smithmadden.com
Roles
Senior Designer Position
- Testimonials
KIMBERLEY ROBERTS
Brisbane Luxury Portfolio Director
The Smith Madden team provided such a new and fresh perspective on the Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane hotels. The media produced was so lux and elevated! Everything ran smoothly across the three day, and the team also provided incredible support with the shoot – the styling, the models, the briefing… everything was perfect!
Looking at the media produced for all three properties, they looked distinctly different and so aligned to each brand’s personality. Thank you to the team for their wonderful work and for ensuring that each property was represented uniquely and in its own right! We look forward to working together on future projects.
SHELLIA CHANG
Head Of Australasia Sales + Commercial
We continue to work with Smith Madden across multiple marketing, website design, and media productions projects for the hotels we represent nationwide. The team is always a pleasure to partner with and continuously produces high quality work.
They are organised, keep us well informed, and are flexible to our needs. Each hotel of ours has its own unique identity, and the team at Smith Madden not only understands each brand personality, but they find clever ways to creatively and strategically communicate key messages through powerful storytelling.
CHLOE HUTCHISON
Owner
We engaged Smith Madden Creative Agency for the pre-launch and launch of our photography studio and production house, Havana Haus based in Coolum Beach. Given we are a unique space with many versatile and creative offerings, we needed to find the right team who aligns with our ethos and values, and who have an eye for detail within the creative industry, as well as the knowledge and experience to showcase our studio to the right people. We have engaged with Smith Madden for PR, ambassadorships, event planning of our launch night, paid ads, email marketing, and continuation of brand refinement and strategy.
The team at Smith Madden have the creative and marketing bones we need and love, and have grown our studio immensely with their skills and leadership in the space. We look forward to what the future has to offer with Smith Madden.
SEAN AUSTIN
Co-Owner
Smith Madden sets the gold standard in graphic design and social media presence, blending traditional aesthetics with cutting-edge digital artistry. Their work is not just visually stunning but impactful, resonating across audiences and pushing creative boundaries. On social media, they engage with a strategic mix of informative and visually compelling content, creating a vibrant community of followers and transforming every post into a showcase of innovation.
Their approach to customer engagement is personal and memorable, turning interactions into lasting connections. Smith Madden stands out not just for their exceptional design work but for their ability to inspire and lead in the digital landscape. They are more than a service provider; they are a source of inspiration and a partner in elevating brands to new heights.
MELISSA PARK
Owner
DAN SOWDEN
Owner & Principal of Ray White Maroochydore & Buderim
KATE SULTY
Owner
Smith Madden are personable, professional and truly a step above the rest. They understand our requests and briefs instantly and often preempt exactly what we need. We have found dealing with the team to be a smooth and seamless process. Everything is understood instantly with no painful back and forths. They have a knack for exceeding expectations.
Since first choosing to work with Smith Madden our scope of works has grown considerably. We have been absolutely blown away by everything they have created for us. We 100% recommend Smith Madden – you’ll be in very good hands!
YEN NGUYEN
Portfolio Restaurant Owner
Smith Madden has taken our marketing to the next level. The strategy outlined has worked for us extremely well, from further exposing our current stores to bringing the highlights on our newly opened premise.
The team work really hard, are professionally flexible, understanding and we found building a working relationship with them a breeze. Highly recommend!
PIPPA COLMAN
Director
We recently had the pleasure of working with Smith Madden on our company rebrand process and can confidently say they exceeded our expectations. Their deep understanding of our brand led to a very appealing website design that perfectly aligned with our goals and what we were hoping to achieve.
Communication and transparency were evident throughout the whole process and their dedication to success and having a happy client was what impressed us the most.
We are excited to continue working with Smith Madden in the future and would highly recommend their services.