Services

Creative

Discover boundless creativity with Smith Madden. Your brand’s creative journey is not just visual, it’s a captivating narrative that seamlessly blends contemporary design with dynamic messaging. We bring brands to life with powerful visuals that resonate with consumer psychology and shape a memorable brand identity.

Creative Solutions
Embark on a visual journey with Smith Madden’s creative services. Our leading design team specialises in crafting exquisite brand identities, logos, and style guides that blend contemporary design with dynamic messaging. We go beyond visuals, delving into brand research and consumer psychology to shape a brand identity that resonates emotionally.

Our comprehensive visual communication services extend from marketing collateral and packaging, to a range of digital touch points that ensures consistency and impactful messaging.

From website design to media production, we bring brands to life with captivating visuals; and as event experts, we orchestrate nothing but unforgettable moments.

Brand Identity
Our design team creates dynamic brand identities through meticulous brand research and consumer psychology, involving in-depth market analysis and trend identification. Our brand suites include visually dynamic brand concepts, logos, and style guides that fosters audience engagement, builds lasting loyalty, shapes unique narratives, and positions our clients competitively.

Visual Communication
Smith Madden’s visual communication services enhance brand presence, engagement, and messaging through compelling design across in-store, digital, and print touchpoints. We offer a spectrum of graphic design services to produce marketing collateral, packaging, signage, billboards, posters, flyers, banners, email marketing, branded merchandise, editorial ads, PPC ad design, and more.

Website Design
We understand the crucial role of a brand’s online presence.Our team develops visually appealing static and dynamic websites for portfolios or e-commerce, ensuring sleek functionality on both desktop and mobile. With effective UX, UI, and SEO strategies, our sites optimise engagement and search engine visibility. Our copywriters strategically guide visitors through an authentic brand narrative, incorporating calls to action for a compelling online experience.

Media Production
Crafting professional and brand-specific visual media is a potent marketing tool, creating lasting impressions, and a strong market presence. Our creative team collaboratively produces high-quality content through expert art direction, storyboard design, talent management, photography, videography, and graphic design. With an insatiable desire to elevate brands, we apply innovative methods to create dynamic media that turns heads, staying true to portraying each brand’s essence and weaving in specific campaign messaging.

Events + Activations
We curate unforgettable moments. As events experts, our team has orchestrated a diverse range of events, from hotel openings and brand launches, to fashion shows and concerts. Covering everything from invitation design and ticket promotion to styling, digital elements, promotions, media coverage, and operational details, our comprehensive services guarantee a seamless event experience.

Marketing

Stand out in a crowded digital landscape. Elevate your brand’s presence with tailored strategies from a trusted marketing partner. We craft bespoke digital strategies, spanning Paid Media, SEO, Content Marketing, Email Marketing, Digital PR, and Performance Analytics. Rise above the competition and trust us to propel your brand’s success in today’s ever-evolving digital sphere.

Marketing Solutions
A consumer’s first impression is formed in one tenth of a second. For a business with superior branding, this is when the magic happens. At Smith Madden, we strategically craft a brand’s visual presence to make an impactful, memorable, and trustworthy first impression.

We, at Smith Madden, are your expert partners in navigating the dynamic landscape of marketing, ensuring your brand’s success. We specialise in crafting tailored digital marketing strategies, including Paid Media, SEO, Content Marketing, Email Marketing, Digital PR, and Performance Analytics.

Paid Media
Our global paid advertising expertise delivers tangible results through tailored PPC campaigns across platforms like Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. Proficient in Google Ads, we strategically target potential customers with Search, Display, and Video Ads, aiming to increase website traffic, generate leads, and boost sales. Utilising advanced programmatic ad buying technology, we ensure ads reach the right audience at optimal times and platforms. Our visually appealing display ads, engage and retarget audiences, utilising a deep understanding of your brand to align with specific goals.

Search Engine Optimisation
Recognising the crucial role of a brand’s online presence, our SEO tactics improve website traffic quality and quantity, elevating search rankings, increasing organic traffic, enhancing user experience, and boosting revenue. The synergy of on-page, off-page, and technical SEO ensures optimal online visibility. On-Page SEO ensures content relevance and user-friendliness, while Off-Page SEO builds authority through quality backlinks. Technical SEO optimised site structure, speed, and indexing for overall website health and performance.

Content Marketing
A well-crafted content strategy serves as the foundation, aligning efforts with business goals and audience needs. Our in-house design team produces engaging content to establish authority and trust, driving brand visibility, audience engagement, and fostering business growth and customer loyalty.

Email Marketing
Smith Madden specialises in crafting custom email marketing campaigns to drive conversions and foster customer loyalty. Our specialists strategically plan campaigns, ensuring email content aligns with business goals and audience preferences for maximum engagement. Our graphic designers create visually appealing newsletters, and meticulous tracking of analytics provides valuable insights for data-driven adjustments, optimising future email efforts.

Public Relations
As seasoned PR specialists, we represent leading global brands in lifestyle, hospitality, luxury, travel, property, health & wellbeing. Our strategic PR approach garners media attention, constructs stellar reputations, and nurtures relationships with customers and stakeholders. Leveraging extensive PR experience and strong media relationships, our team ensures key placements across various platforms, positively impacting the backlink profile and enhancing search engine rankings (SEO) through reputable sources.

Performance Analytics
We turn data into actionable insights for businesses across Australia. Our approach involves precise consumer targeting, brand personalisation, A/B assessments, and continuous optimisation to tailor campaigns for improved conversion rates and strengthened customer loyalty. As a leading digital marketing agency, we prioritise comprehensive reporting on data analysis, performance metrics, and insights, offering monthly summaries and user-friendly dashboards for real-time access to results.

Strategy

We champion the power of strategy – the driving force behind brand success. Our comprehensive approach, from market research to brand and marketing strategy, ensures clarity, consistency, and a roadmap for achieving business growth. Elevate your brand with a purposeful strategy that engages, converts, and builds lasting loyalty.

Strategic Solutions
We build comprehensive strategic solutions that empower businesses to achieve their objectives and thrive in today’s competitive landscape. Smith Madden’s valuable roadmap for short and long-term goals, fosters growth, building brand awareness, and adapting to global trends. Through market research and analysing data, we discern trends, evaluate competition, and guide strategic decisions.

Recognising the importance of a robust brand strategy, we craft identities that go beyond standing out, ensuring brands exhibit resonance and consistency. Our marketing strategies, anchored in SMART goals, offer clarity and adaptability. With campaign planning enriched by specific KPIs, we bridge the marketing-sales gap, driving tangible results and maximising business growth. Upholding a commitment to continuous improvement, Smith Madden’s Strategy service ensures long-term success for our clients.

Objective Development
Collaborating with a marketing agency for a holistic strategy is invaluable to your business. We offer businesses a clear roadmap for achieving their short and long-term objectives.

Our strategies foster growth, different in a crowded market, build brand awareness, and adapt global trends. Our team regularly evaluates results and pivots in strategy to ensure continuous improvement, and maximise long-term success.

Market Research
In our initial step towards a comprehensive marketing strategy, we analyse gathered market research data and trends to conduct a competitive SWOT evaluation.

On a more granular level, we establish what guides the 4Ps of a client’s business offering. Documenting these findings then establishes a valuable foundation for crafting an effective and tailored strategy that aligns goals with market dynamics.

Small-scale implementations refine strategies, contributing to a powerful marketing plan. Documenting findings establishes a valuable foundation for crafting an effective, tailored strategy aligned with clients’ business goals and market dynamics.

Brand Strategy
A robust brand strategy is vital for a strong market presence, serving as a guiding blueprint for visibility, consistency, and resonance. We recognise a well-defined brand strategy as the essence of identity and positioning.

Considering values, personality, and unique selling propositions, we ensure alignment with business objectives, crafting strategies that propel clients toward success. Smith Madden is a committed partner, navigating identity complexities to ensure that every brand not only stands out, but thrives.

Marketing Strategy
Our marketing strategies focus on SMART goals, providing clarity aligned with each brand’s objectives. Our inclusive mix utilises digital and traditional media for optimal visibility. Meticulously segmenting audiences and using data-driven analytics, we ensure precision and continuous refinement.

Beyond digital advertising, our strategy includes media relations, influencer partnerships, community engagements, and experiential marketing, creating impactful brand experiences that engage an audience.

Our dynamic approach ensures strategies evolve as our clients’ businesses do for sustained success in today’s competitive landscape.

Campaign Planning + KPIs
Choosing Smith Madden ensures a results-driven, holistic approach that bridges the marketing-sales gap. Our expert team crafts a brand-aligned campaign plan that drives tangible results through specific KPIs.

Leveraging data-driven analytics, we track metrics for real-time adjustments, optimising campaigns for sales success. With Smith Madden, your campaigns are strategically designed to ensure a synchronised approach that yields maximum impact and business growth.

Work With Us

Join us in shaping your brand’s future, and experience going beyond the transactional to create lasting collaborations.

KIMBERLEY ROBERTS

Brisbane Luxury Portfolio Director

The Smith Madden team provided such a new and fresh perspective on the Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane hotels. The media produced was so lux and elevated! Everything ran smoothly across the three day, and the team also provided incredible support with the shoot – the styling, the models, the briefing… everything was perfect!

Looking at the media produced for all three properties, they looked distinctly different and so aligned to each brand’s personality. Thank you to the team for their wonderful work and for ensuring that each property was represented uniquely and in its own right! We look forward to working together on future projects.

SHELLIA CHANG

Head Of Australasia Sales + Commercial

We continue to work with Smith Madden across multiple marketing, website design, and media productions projects for the hotels we represent nationwide. The team is always a pleasure to partner with and continuously produces high quality work.

They are organised, keep us well informed, and are flexible to our needs. Each hotel of ours has its own unique identity, and the team at Smith Madden not only understands each brand personality, but they find clever ways to creatively and strategically communicate key messages through powerful storytelling.

CHLOE HUTCHISON

Owner

We engaged Smith Madden Creative Agency for the pre-launch and launch of our photography studio and production house, Havana Haus based in Coolum Beach. Given we are a unique space with many versatile and creative offerings, we needed to find the right team who aligns with our ethos and values, and who have an eye for detail within the creative industry, as well as the knowledge and experience to showcase our studio to the right people. We have engaged with Smith Madden for PR, ambassadorships, event planning of our launch night, paid ads, email marketing, and continuation of brand refinement and strategy.

The team at Smith Madden have the creative and marketing bones we need and love, and have grown our studio immensely with their skills and leadership in the space. We look forward to what the future has to offer with Smith Madden.

SEAN AUSTIN

Co-Owner

Smith Madden sets the gold standard in graphic design and social media presence, blending traditional aesthetics with cutting-edge digital artistry. Their work is not just visually stunning but impactful, resonating across audiences and pushing creative boundaries. On social media, they engage with a strategic mix of informative and visually compelling content, creating a vibrant community of followers and transforming every post into a showcase of innovation.

Their approach to customer engagement is personal and memorable, turning interactions into lasting connections. Smith Madden stands out not just for their exceptional design work but for their ability to inspire and lead in the digital landscape. They are more than a service provider; they are a source of inspiration and a partner in elevating brands to new heights.

MELISSA PARK

Owner

I’ve worked with Smith Madden on a few different occasions and have also recommended them to our clients. They are professional, great to deal with and most importantly amazing at what they do!! I highly recommend them.

DAN SOWDEN

Owner & Principal of Ray White Maroochydore & Buderim

Smith Madden are first class to work with. They provide a number of creative and marketing solutions for our business at Ray White Maroochydore. Highly recommend!

KATE SULTY

Owner

Smith Madden are personable, professional and truly a step above the rest. They understand our requests and briefs instantly and often preempt exactly what we need. We have found dealing with the team to be a smooth and seamless process. Everything is understood instantly with no painful back and forths. They have a knack for exceeding expectations.

Since first choosing to work with Smith Madden our scope of works has grown considerably. We have been absolutely blown away by everything they have created for us. We 100% recommend Smith Madden – you’ll be in very good hands!

YEN NGUYEN

Portfolio Restaurant Owner

Smith Madden has taken our marketing to the next level. The strategy outlined has worked for us extremely well, from further exposing our current stores to bringing the highlights on our newly opened premise.

The team work really hard, are professionally flexible, understanding and we found building a working relationship with them a breeze. Highly recommend!

PIPPA COLMAN

Director

We recently had the pleasure of working with Smith Madden on our company rebrand process and can confidently say they exceeded our expectations. Their deep understanding of our brand led to a very appealing website design that perfectly aligned with our goals and what we were hoping to achieve.

Communication and transparency were evident throughout the whole process and their dedication to success and having a happy client was what impressed us the most.

We are excited to continue working with Smith Madden in the future and would highly recommend their services.