Hospitality

The Story

Cosmopolitan finesse and eclectic vibes are epitomised at W Brisbane, our 5-star hotel in the heart of the Queensland capital and on the edge of the iconic Brisbane River. Turn up the heat in the Sunshine State with gourmet cravings at Three Blue Ducks or glam up your evening at Living Room Bar. Energise at FIT gym, get your glow on at AWAY Spa or kick back at WET Deck, our rooftop lounge with a pool, cocktail bar and views overlooking Brisbane CBD. Exceptional flair is found in your luxury hotel room or suite, offering savoir faire amenities to reflect our location in Queensland. Amplify your stay with state-of-the-art technology, a W MixBar, signature W bed and famous Whatever/Whenever services.

Deliverables

Project Planning and Development
Talent Sourcing + Management
Art Direction
Videography
Photography

Smith Madden Creative Agency were engaged by Marriott International, Brisbane Luxury Brands to provide art direction, planning and media production for their Brisbane Luxury Destination campaign featuring hotels: Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane. The aim of the campaign was to highlight the hotels as Brisbane luxury destinations, showcasing their multi-faceted appeal: presenting sophisticated and stylish for The Westin Brisbane and Marriott Brisbane hotels, while delivering bold and edgy for the W Brisbane hotel.

Assets were to be utilised by Marriott International across digital touch points, PR and advertising media. Each piece of production required a strong essence of branding while communicating each property’s unique selling point (across destination, accommodation, F+B, leisure and wellness). The shoot was managed over 3 days with assets delivered swiftly, upholding qualities of the brief, and exceeding client expectations.

About W Brisbane