Lucio’s Marina

Hospitality

The Story

Smith Madden partnered with Lucio’s Marina to execute a comprehensive brand refresh that spanned multiple touchpoints, seamlessly integrating the restaurant’s rich Italian heritage with contemporary design elements. Leveraging their expertise in branding and marketing strategy, Smith Madden developed a cohesive approach that elevated Lucio’s Marina’s visual identity while reinforcing its connection to Northern Italy’s culinary traditions.

The project encompassed Brand and Marketing Strategy, Re-Brand, Visual Communications, and custom illustrations, all of which were meticulously rolled out across the restaurant and bar menus, signage, greaseproof paper, and postcards. Smith Madden ensured that each branding element, from print materials to in-venue assets, aligned with the restaurant’s refreshed identity.

In collaboration with Timothy Birch Studio, Smith Madden oversaw media production, including art direction, styling, photography, and videography, to capture the essence of Lucio’s Marina’s new menu.

Deliverables

Branding
Brand + Marketing Strategy
Visual Communications
Graphic Design
Media Production
Website Design + Development
PPC Ads Management

Their work extended to digital platforms, where they handled the website design and development, copywriting, SEO and booking functions, delivering an intuitive and functional user experience while showcasing the restaurant’s distinctive brand.

Smith Madden also managed meta and Google PPC ads, ensuring a targeted and efficient digital marketing strategy that boosted Lucio’s Marina’s online visibility and engagement. Through this holistic approach, Smith Madden successfully brought Lucio’s Marina’s brand evolution to life, blending tradition with modern sophistication to create a unified and captivating presence across both physical and digital platforms.

About Lucio’s Marina

The Galletto family’s deep-rooted passion for hospitality began in the 1950s with Capannina Ciccio, a modest beachside shack in Northern Italy. Lucio Galletto, following in his parents’ footsteps, brought this tradition to Australia, opening Lucio’s in Paddington, Sydney in 1983, which became a beloved, long-running restaurant. After its closure in 2021, the next chapter unfolded on the Sunshine Coast, where Lucio’s son Matteo and his wife Dieuwke opened Lucio’s Marina at Noosa Marina. This seafood trattoria blends Northern Italian traditions with Australian innovation, offering an elevated dining experience inspired by the original Lucio’s menu.

Client Location:

Tewantin, Sunshine Coast, Queensland

KIMBERLEY ROBERTS

Brisbane Luxury Portfolio Director

The Smith Madden team provided such a new and fresh perspective on the Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane hotels. The media produced was so lux and elevated! Everything ran smoothly across the three day, and the team also provided incredible support with the shoot – the styling, the models, the briefing… everything was perfect!

Looking at the media produced for all three properties, they looked distinctly different and so aligned to each brand’s personality. Thank you to the team for their wonderful work and for ensuring that each property was represented uniquely and in its own right! We look forward to working together on future projects.

SHELLIA CHANG

Head Of Australasia Sales + Commercial

We continue to work with Smith Madden across multiple marketing, website design, and media productions projects for the hotels we represent nationwide. The team is always a pleasure to partner with and continuously produces high quality work.

They are organised, keep us well informed, and are flexible to our needs. Each hotel of ours has its own unique identity, and the team at Smith Madden not only understands each brand personality, but they find clever ways to creatively and strategically communicate key messages through powerful storytelling.

CHLOE HUTCHISON

Owner

We engaged Smith Madden Creative Agency for the pre-launch and launch of our photography studio and production house, Havana Haus based in Coolum Beach. Given we are a unique space with many versatile and creative offerings, we needed to find the right team who aligns with our ethos and values, and who have an eye for detail within the creative industry, as well as the knowledge and experience to showcase our studio to the right people. We have engaged with Smith Madden for PR, ambassadorships, event planning of our launch night, paid ads, email marketing, and continuation of brand refinement and strategy.

The team at Smith Madden have the creative and marketing bones we need and love, and have grown our studio immensely with their skills and leadership in the space. We look forward to what the future has to offer with Smith Madden.

SEAN AUSTIN

Co-Owner

Smith Madden sets the gold standard in graphic design and social media presence, blending traditional aesthetics with cutting-edge digital artistry. Their work is not just visually stunning but impactful, resonating across audiences and pushing creative boundaries. On social media, they engage with a strategic mix of informative and visually compelling content, creating a vibrant community of followers and transforming every post into a showcase of innovation.

Their approach to customer engagement is personal and memorable, turning interactions into lasting connections. Smith Madden stands out not just for their exceptional design work but for their ability to inspire and lead in the digital landscape. They are more than a service provider; they are a source of inspiration and a partner in elevating brands to new heights.

MELISSA PARK

Owner

I’ve worked with Smith Madden on a few different occasions and have also recommended them to our clients. They are professional, great to deal with and most importantly amazing at what they do!! I highly recommend them.

DAN SOWDEN

Owner & Principal of Ray White Maroochydore & Buderim

Smith Madden are first class to work with. They provide a number of creative and marketing solutions for our business at Ray White Maroochydore. Highly recommend!

KATE SULTY

Owner

Smith Madden are personable, professional and truly a step above the rest. They understand our requests and briefs instantly and often preempt exactly what we need. We have found dealing with the team to be a smooth and seamless process. Everything is understood instantly with no painful back and forths. They have a knack for exceeding expectations.

Since first choosing to work with Smith Madden our scope of works has grown considerably. We have been absolutely blown away by everything they have created for us. We 100% recommend Smith Madden – you’ll be in very good hands!

YEN NGUYEN

Portfolio Restaurant Owner

Smith Madden has taken our marketing to the next level. The strategy outlined has worked for us extremely well, from further exposing our current stores to bringing the highlights on our newly opened premise.

The team work really hard, are professionally flexible, understanding and we found building a working relationship with them a breeze. Highly recommend!

PIPPA COLMAN

Director

We recently had the pleasure of working with Smith Madden on our company rebrand process and can confidently say they exceeded our expectations. Their deep understanding of our brand led to a very appealing website design that perfectly aligned with our goals and what we were hoping to achieve.

Communication and transparency were evident throughout the whole process and their dedication to success and having a happy client was what impressed us the most.

We are excited to continue working with Smith Madden in the future and would highly recommend their services.

BASK Restaurant & Bar

Islington Hotel

Travis Schultz & Partners

Emma Martin

W Brisbane

Ray White