Primely positioned in South Hobart sits the Islington Hotel, a premier Tasmanian boutique hotel. A luxury adults-only stay, the Islington Hotel presents a sensory experience. Its 11 unique rooms are richly characterised by their eclectic style and exceptional features, and the Islington kitchen promises fine dining that is focused on providing locally, ethically and sustainably sourced premium produce.
Website
Copywriting
Media Production
Social Media Strategy
First established in 1847, this historic boutique hotel was recently entrusted to the prominent La Vie Hotels & Resorts management company. Seeking to breathe life back into the celebrated hotel, Smith Madden Creative Agency was engaged to elevate the hotel’s brand positioning.
Media production included art direction, talent management, and the delivery of ad-worthy videography and photography that told the story of a romantic Tasmanian getaway. A website redesign, copywriting refresh, and social media strategy were subsequently implemented to showcase the hotel’s unique offering and entice their audience to book a special stay.
Client Location:
Hobart, Tasmania
KIMBERLEY ROBERTS
Brisbane Luxury Portfolio Director
The Smith Madden team provided such a new and fresh perspective on the Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane hotels. The media produced was so lux and elevated! Everything ran smoothly across the three day, and the team also provided incredible support with the shoot – the styling, the models, the briefing… everything was perfect!
Looking at the media produced for all three properties, they looked distinctly different and so aligned to each brand’s personality. Thank you to the team for their wonderful work and for ensuring that each property was represented uniquely and in its own right! We look forward to working together on future projects.
SHELLIA CHANG
Head Of Australasia Sales + Commercial
We continue to work with Smith Madden across multiple marketing, website design, and media productions projects for the hotels we represent nationwide. The team is always a pleasure to partner with and continuously produces high quality work.
They are organised, keep us well informed, and are flexible to our needs. Each hotel of ours has its own unique identity, and the team at Smith Madden not only understands each brand personality, but they find clever ways to creatively and strategically communicate key messages through powerful storytelling.
CHLOE HUTCHISON
Owner
We engaged Smith Madden Creative Agency for the pre-launch and launch of our photography studio and production house, Havana Haus based in Coolum Beach. Given we are a unique space with many versatile and creative offerings, we needed to find the right team who aligns with our ethos and values, and who have an eye for detail within the creative industry, as well as the knowledge and experience to showcase our studio to the right people. We have engaged with Smith Madden for PR, ambassadorships, event planning of our launch night, paid ads, email marketing, and continuation of brand refinement and strategy.
The team at Smith Madden have the creative and marketing bones we need and love, and have grown our studio immensely with their skills and leadership in the space. We look forward to what the future has to offer with Smith Madden.
SEAN AUSTIN
Co-Owner
Smith Madden sets the gold standard in graphic design and social media presence, blending traditional aesthetics with cutting-edge digital artistry. Their work is not just visually stunning but impactful, resonating across audiences and pushing creative boundaries. On social media, they engage with a strategic mix of informative and visually compelling content, creating a vibrant community of followers and transforming every post into a showcase of innovation.
Their approach to customer engagement is personal and memorable, turning interactions into lasting connections. Smith Madden stands out not just for their exceptional design work but for their ability to inspire and lead in the digital landscape. They are more than a service provider; they are a source of inspiration and a partner in elevating brands to new heights.
MELISSA PARK
Owner
DAN SOWDEN
Owner & Principal of Ray White Maroochydore & Buderim
KATE SULTY
Owner
Smith Madden are personable, professional and truly a step above the rest. They understand our requests and briefs instantly and often preempt exactly what we need. We have found dealing with the team to be a smooth and seamless process. Everything is understood instantly with no painful back and forths. They have a knack for exceeding expectations.
Since first choosing to work with Smith Madden our scope of works has grown considerably. We have been absolutely blown away by everything they have created for us. We 100% recommend Smith Madden – you’ll be in very good hands!
YEN NGUYEN
Portfolio Restaurant Owner
Smith Madden has taken our marketing to the next level. The strategy outlined has worked for us extremely well, from further exposing our current stores to bringing the highlights on our newly opened premise.
The team work really hard, are professionally flexible, understanding and we found building a working relationship with them a breeze. Highly recommend!
PIPPA COLMAN
Director
We recently had the pleasure of working with Smith Madden on our company rebrand process and can confidently say they exceeded our expectations. Their deep understanding of our brand led to a very appealing website design that perfectly aligned with our goals and what we were hoping to achieve.
Communication and transparency were evident throughout the whole process and their dedication to success and having a happy client was what impressed us the most.
We are excited to continue working with Smith Madden in the future and would highly recommend their services.
