Herbelle Skincare partnered with Smith Madden to execute a comprehensive brand and marketing strategy that covered the pre-launch, launch, and post-launch phases. Utilising their extensive expertise in marketing and design, Smith Madden crafted a tailored approach that effectively promoted Herbelle Skincare’s unique eco-luxe offerings while maintaining a cohesive and compelling brand identity.
The strategy included in-depth market analysis, a holistic digital marketing mix for 2024, and a robust social media strategy. Smith Madden also concentrated on public relations, digital advertising, email marketing, brand collaborations, and industry calendar events, ensuring that every aspect of the marketing plan was synchronised and targeted to maximise Herbelle Skincare’s visibility and audience engagement.
Smith Madden’s graphic design services were instrumental in enhancing Herbelle Skincare’s brand identity. The agency designed visually captivating post cards and digital components that reflected the brand’s sophisticated, eco-luxe image and effectively communicated key messages.
For the website, Smith Madden provided comprehensive copywriting services, ensuring that all content was engaging and aligned with Herbelle Skincare’s brand voice. The agency also handled the website design and development, creating a user-friendly e-commerce site that facilitated seamless online shopping experiences.
