Brisbane Marriot

Hospitality

The Story

Located in Queensland’s charming capital city, the luxury Brisbane Marriott Hotel invites you to experience a stunning mixture of serenity and cutting-edge urban style. Enjoy a prime location in the CBD along the Brisbane River and easily venture to South Bank, the Brisbane Showgrounds, Suncorp Stadium and Queen Street Mall. Savour tasty meals at Motion Dining or sample fine wines at the lively M Bar. For leisure-seekers, the CBD hotel also features an outdoor pool and contemporary fitness centre. After eventful days in the city, return to your hotel room with river views, plush bedding and a marble bathroom.

Deliverables

Project Planning + Management
Talent Sourcing + Management
Art Direction
Videography
Photography

Smith Madden Creative Agency was engaged by Marriott International, Brisbane Luxury Brands to provide art direction, planning and media production for their Brisbane Luxury Destination campaign featuring hotels: Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane. The aim of the campaign was to highlight the hotels as Brisbane luxury destinations, showcasing their multi-faceted appeal: presenting sophisticated and stylish for The Westin Brisbane and Marriott Brisbane hotels, while delivering bold and edgy for the W Brisbane hotel.

Assets were to be utilised by Marriott International across digital touch points, PR and advertising media. Each piece of production required a strong essence of branding while communicating each property’s unique selling point (across destination, accommodation, F+B, leisure and wellness). The shoot was managed over 3 days with assets delivered swiftly, upholding qualities of the brief, and exceeding client expectations.

About Brisbane Marriot

Client Location:

Brisbane, Queensland