BASK Restaurant & Bar

Hospitality

The Story

Smith Madden partnered with BASK Restaurant & Bar to redefine the dining experience by creating a sophisticated digital and visual identity that truly reflects the restaurant’s dedication to exceptional cuisine and hospitality. The project centred on developing an engaging, user-centric online presence that not only captures BASK’s refined brand ethos but also drives increased reservations and elevates its market presence.

At the core of the initiative was a custom website design and development solution. Smith Madden built a sleek, modern website that is as intuitive on mobile devices as it is on desktop, ensuring effortless navigation and an integrated table booking system. Attention to search engine optimisation has further enhanced the site’s ability to reach diners, solidifying BASK’s position as a premier dining destination.

Complementing the digital platform, our expert copywriting team crafted compelling narratives for press articles, website content, and ad campaigns. Each piece of copy was thoughtfully written to communicate the restaurant’s unique culinary story and inviting atmosphere, resonating with both loyal patrons and new visitors.

Deliverables

Website Design & Development
Copywriting
Visual Communications
Google + Meta Ads Management
Public Relations

The visual communications strategy brought BASK’s brand to life through on-trend, engaging creative assets. From dynamic video content and stunning photography to result in on-brand ad designs, every element was created to showcase the restaurant’s vibrant ambiance and upscale dining experience.

A comprehensive digital marketing strategy was implemented, featuring both always-on and promotional tactics to ensure continuous audience engagement. Through targeted Google and Meta Ads management—spanning prospecting and re-marketing on Facebook, Instagram, and Google—the campaign successfully boosted online presence and increased bookings.

In parallel, a short relocation public relations strategy was deployed. Smith Madden’s PR efforts included crafting persuasive press releases and articles, and leveraging strong relationships with hospitality journalists to secure influential digital and print media placements.

Smith Madden has provided ongoing strategic guidance and creative support, ensuring that BASK Restaurant & Bar continues to thrive in a competitive market. As one of the co-owners Jessica Coolican expressed,

“We’ve had the pleasure of working with the Smith Madden team across a number of years and disciplines now. The team are natural leaders in their field with an unparalleled eye for detail. The impact Smith Madden have had on our brand and presence has been unbelievably positive. They continue to knock it out of the ball park and we whole heartedly recommend their services.”

About BASK Restaurant & Bar

Pairing exceptional produce with world-class innovation, BASK Restaurant is a celebration of the Sunshine Coast’s culinary riches.

Tucked within Peregian Village Square in the heart of Peregian Beach, this two Chef-Hatted restaurant welcomes guests for lunch and dinner. Known for their freshness and vigorous flavour, high quality seasonal ingredients are the cornerstone of every BASK creation.

A diverse wine list compliments BASK’s seasonal menu, spanning classic and unique local and international drops.

Anchored deeply by heartfelt hospitality, BASK takes pride in the European art of long lunching — offering an inviting space for people to share their passion for food and deepen their connections over languishing dining.

Client Location:

Peregian Beach, Sunshine Coast

KIMBERLEY ROBERTS

Brisbane Luxury Portfolio Director

The Smith Madden team provided such a new and fresh perspective on the Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane hotels. The media produced was so lux and elevated! Everything ran smoothly across the three day, and the team also provided incredible support with the shoot – the styling, the models, the briefing… everything was perfect!

Looking at the media produced for all three properties, they looked distinctly different and so aligned to each brand’s personality. Thank you to the team for their wonderful work and for ensuring that each property was represented uniquely and in its own right! We look forward to working together on future projects.

SHELLIA CHANG

Head Of Australasia Sales + Commercial

We continue to work with Smith Madden across multiple marketing, website design, and media productions projects for the hotels we represent nationwide. The team is always a pleasure to partner with and continuously produces high quality work.

They are organised, keep us well informed, and are flexible to our needs. Each hotel of ours has its own unique identity, and the team at Smith Madden not only understands each brand personality, but they find clever ways to creatively and strategically communicate key messages through powerful storytelling.

CHLOE HUTCHISON

Owner

We engaged Smith Madden Creative Agency for the pre-launch and launch of our photography studio and production house, Havana Haus based in Coolum Beach. Given we are a unique space with many versatile and creative offerings, we needed to find the right team who aligns with our ethos and values, and who have an eye for detail within the creative industry, as well as the knowledge and experience to showcase our studio to the right people. We have engaged with Smith Madden for PR, ambassadorships, event planning of our launch night, paid ads, email marketing, and continuation of brand refinement and strategy.

The team at Smith Madden have the creative and marketing bones we need and love, and have grown our studio immensely with their skills and leadership in the space. We look forward to what the future has to offer with Smith Madden.

SEAN AUSTIN

Co-Owner

Smith Madden sets the gold standard in graphic design and social media presence, blending traditional aesthetics with cutting-edge digital artistry. Their work is not just visually stunning but impactful, resonating across audiences and pushing creative boundaries. On social media, they engage with a strategic mix of informative and visually compelling content, creating a vibrant community of followers and transforming every post into a showcase of innovation.

Their approach to customer engagement is personal and memorable, turning interactions into lasting connections. Smith Madden stands out not just for their exceptional design work but for their ability to inspire and lead in the digital landscape. They are more than a service provider; they are a source of inspiration and a partner in elevating brands to new heights.

MELISSA PARK

Owner

I’ve worked with Smith Madden on a few different occasions and have also recommended them to our clients. They are professional, great to deal with and most importantly amazing at what they do!! I highly recommend them.

DAN SOWDEN

Owner & Principal of Ray White Maroochydore & Buderim

Smith Madden are first class to work with. They provide a number of creative and marketing solutions for our business at Ray White Maroochydore. Highly recommend!

KATE SULTY

Owner

Smith Madden are personable, professional and truly a step above the rest. They understand our requests and briefs instantly and often preempt exactly what we need. We have found dealing with the team to be a smooth and seamless process. Everything is understood instantly with no painful back and forths. They have a knack for exceeding expectations.

Since first choosing to work with Smith Madden our scope of works has grown considerably. We have been absolutely blown away by everything they have created for us. We 100% recommend Smith Madden – you’ll be in very good hands!

YEN NGUYEN

Portfolio Restaurant Owner

Smith Madden has taken our marketing to the next level. The strategy outlined has worked for us extremely well, from further exposing our current stores to bringing the highlights on our newly opened premise.

The team work really hard, are professionally flexible, understanding and we found building a working relationship with them a breeze. Highly recommend!

PIPPA COLMAN

Director

We recently had the pleasure of working with Smith Madden on our company rebrand process and can confidently say they exceeded our expectations. Their deep understanding of our brand led to a very appealing website design that perfectly aligned with our goals and what we were hoping to achieve.

Communication and transparency were evident throughout the whole process and their dedication to success and having a happy client was what impressed us the most.

We are excited to continue working with Smith Madden in the future and would highly recommend their services.

BASK Restaurant & Bar

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Travis Schultz & Partners

Emma Martin

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Ray White