Marketing

Smith Madden partnered with BASK Restaurant & Bar to redefine the dining experience by creating a sophisticated digital and visual identity that truly reflects the restaurant’s dedication to exceptional cuisine and hospitality. The project centred on developing an engaging, user-centric online presence that not only captures BASK’s refined brand ethos but also drives increased reservations and elevates its market presence.

Primely positioned in South Hobart sits the Islington Hotel, a premier Tasmanian boutique hotel. A luxury adults-only stay, the Islington Hotel presents a sensory experience.

Smith Madden partnered with Travis Schultz & Partners to deliver a comprehensive brand elevation strategy for one of Queensland’s fastest-growing law firms. Since its inception in 2018, Travis Schultz & Partners has grown from a five-person team to over 60, expanding its presence with a new Gold Coast office and building a reputation as a leader in compensation law. With this rapid growth, the firm sought to refine its identity, evolve its key messaging, and prepare for a significant new website.

needs copy

Cosmopolitan finesse and eclectic vibes are epitomised at W Brisbane, our 5-star hotel in the heart of the Queensland capital and on the edge of the iconic Brisbane River.

Smith Madden is proud to work with the Ray White Coastal Living Network on an ongoing basis across their five offices: Maroochydore, Buderim, Mooloolaba, Kawana Waters and Nambour.

Refreshingly unique, 5-star The Westin Brisbane has been thoughtfully designed to celebrate Brisbane’s laid-back sophistication. The hotel features contemporary rooms and suites impeccably designed with the Westin Heavenly Bed, city views & floor-to-ceiling windows.

Located in Queensland’s charming capital city, the luxury Brisbane Marriott Hotel invites you to experience a stunning mixture of serenity and cutting-edge urban style.

–

needs copy

Smith Madden collaborated with SODA Fashion Haus to build an elevated brand and digital presence, encapsulating the boutique’s refined style and customer-focused approach. With a focus on creating a seamless and memorable user experience, Smith Madden developed a custom Shopify website, carefully styled to reflect SODA’s commitment to sophisticated, high-quality fashion.

Copy needed

Smith Madden partnered with ALANI Experience to deliver a luxurious digital transformation that enhanced the brand’s online presence and booking functionality. Focused on delivering a seamless user experience, Smith Madden developed a high-function, visually captivating website tailored to ALANI Experience’s niche premium market.

paper mâché magazine was created by the Smith Madden team to resonate with the evolving, culture-conscious individuals who embrace the east coast and beyond. Our commitment lies in curating meaningful experiences that celebrate creativity, sustainability, and the modern cultural landscape.

Smith Madden partnered with Lucio’s Marina to execute a comprehensive brand refresh that spanned multiple touchpoints, seamlessly integrating the restaurant’s rich Italian heritage with contemporary design elements. Leveraging their expertise in branding and marketing strategy, Smith Madden developed a cohesive approach that elevated Lucio’s Marina’s visual identity while reinforcing its connection to Northern Italy’s culinary traditions.

Smith Madden partnered with Foraged For You to elevate the launch of Ocean’s Magnesium, a premium supplement designed to provide a rich source of bioavailable magnesium and calcium from pure marine minerals. With a commitment to sustainability and purity, the project involved creating a comprehensive brand strategy and design that reflected Foraged For You’s focus on natural, high-quality wellness products.

Herbelle Skincare partnered with Smith Madden to execute a comprehensive brand and marketing strategy that covered the pre-launch, launch, and post-launch phases. Utilising their extensive expertise in marketing and design, Smith Madden crafted a tailored approach that effectively promoted Herbelle Skincare’s unique eco-luxe offerings while maintaining a cohesive and compelling brand identity.

Madeira Residences offers exclusive, luxury living in the heart of Maroochydore’s Sunshine Coast City Centre. These single-floor, 258 sqm residences combine modern comfort with sustainability, featuring three spacious bedrooms and high-end amenities. Located within walking distance of the Maroochydore CBD and Cotton Tree, Madeira provides easy access to top restaurants, health clubs, and essential services. Built with FSC-certified Cross-Laminated Timber, Madeira ensures an environmentally friendly, high-performance living space that reduces its carbon footprint while offering a premium lifestyle.

Smith Madden were proud to produce the rebrand of ARC Assembly, a dynamic studio specialising in architecture and design. Our collaboration began with a comprehensive brand strategy, focused on crafting a refined and modern brand identity that truly reflected ARC Assembly’s creative expertise and innovative approach to design.

KIMBERLEY ROBERTS

Brisbane Luxury Portfolio Director

The Smith Madden team provided such a new and fresh perspective on the Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane hotels. The media produced was so lux and elevated! Everything ran smoothly across the three day, and the team also provided incredible support with the shoot – the styling, the models, the briefing… everything was perfect!

Looking at the media produced for all three properties, they looked distinctly different and so aligned to each brand’s personality. Thank you to the team for their wonderful work and for ensuring that each property was represented uniquely and in its own right! We look forward to working together on future projects.

SHELLIA CHANG

Head Of Australasia Sales + Commercial

We continue to work with Smith Madden across multiple marketing, website design, and media productions projects for the hotels we represent nationwide. The team is always a pleasure to partner with and continuously produces high quality work.

They are organised, keep us well informed, and are flexible to our needs. Each hotel of ours has its own unique identity, and the team at Smith Madden not only understands each brand personality, but they find clever ways to creatively and strategically communicate key messages through powerful storytelling.

CHLOE HUTCHISON

Owner

We engaged Smith Madden Creative Agency for the pre-launch and launch of our photography studio and production house, Havana Haus based in Coolum Beach. Given we are a unique space with many versatile and creative offerings, we needed to find the right team who aligns with our ethos and values, and who have an eye for detail within the creative industry, as well as the knowledge and experience to showcase our studio to the right people. We have engaged with Smith Madden for PR, ambassadorships, event planning of our launch night, paid ads, email marketing, and continuation of brand refinement and strategy.

The team at Smith Madden have the creative and marketing bones we need and love, and have grown our studio immensely with their skills and leadership in the space. We look forward to what the future has to offer with Smith Madden.

SEAN AUSTIN

Co-Owner

Smith Madden sets the gold standard in graphic design and social media presence, blending traditional aesthetics with cutting-edge digital artistry. Their work is not just visually stunning but impactful, resonating across audiences and pushing creative boundaries. On social media, they engage with a strategic mix of informative and visually compelling content, creating a vibrant community of followers and transforming every post into a showcase of innovation.

Their approach to customer engagement is personal and memorable, turning interactions into lasting connections. Smith Madden stands out not just for their exceptional design work but for their ability to inspire and lead in the digital landscape. They are more than a service provider; they are a source of inspiration and a partner in elevating brands to new heights.

MELISSA PARK

Owner

I’ve worked with Smith Madden on a few different occasions and have also recommended them to our clients. They are professional, great to deal with and most importantly amazing at what they do!! I highly recommend them.

DAN SOWDEN

Owner & Principal of Ray White Maroochydore & Buderim

Smith Madden are first class to work with. They provide a number of creative and marketing solutions for our business at Ray White Maroochydore. Highly recommend!

KATE SULTY

Owner

Smith Madden are personable, professional and truly a step above the rest. They understand our requests and briefs instantly and often preempt exactly what we need. We have found dealing with the team to be a smooth and seamless process. Everything is understood instantly with no painful back and forths. They have a knack for exceeding expectations.

Since first choosing to work with Smith Madden our scope of works has grown considerably. We have been absolutely blown away by everything they have created for us. We 100% recommend Smith Madden – you’ll be in very good hands!

YEN NGUYEN

Portfolio Restaurant Owner

Smith Madden has taken our marketing to the next level. The strategy outlined has worked for us extremely well, from further exposing our current stores to bringing the highlights on our newly opened premise.

The team work really hard, are professionally flexible, understanding and we found building a working relationship with them a breeze. Highly recommend!

PIPPA COLMAN

Director

We recently had the pleasure of working with Smith Madden on our company rebrand process and can confidently say they exceeded our expectations. Their deep understanding of our brand led to a very appealing website design that perfectly aligned with our goals and what we were hoping to achieve.

Communication and transparency were evident throughout the whole process and their dedication to success and having a happy client was what impressed us the most.

We are excited to continue working with Smith Madden in the future and would highly recommend their services.